Hershey: Reese's Ad Spot

January 2019 - NCL collaborated with Hershey Canada with their literal product launch and social media advertising campaign for Reese’s Pieces Peanut.

Mission

The premise of the mission was to fly a full-size, point-of-sale merchandise stand with Reese’s Pieces to the stratosphere, offering extraterrestrials free samples – after all, ET was the OG alien that loved Reese’s candy. After launching the display from the Mojave Desert, we’re not so sure all the candy came back to Earth…👽

Client: Hershey Canada (@reesecanada)
Ad Agency: Anomaly
Production: Night Crew Labs