January 2019 - NCL collaborated with Hershey Canada with their literal product launch and social media advertising campaign for Reese’s Pieces Peanut.
The premise of the mission was to fly a full-size, point-of-sale merchandise stand with Reese’s Pieces to the stratosphere, offering extraterrestrials free samples. After launching the display from the Mojave Desert, we’re not so sure all the candy came back to Earth…👽
Client: Hershey Canada (@reesecanada)
Ad Agency: Anomaly
Production: Night Crew Labs